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CRM: How do we know if we really need it?
CRM ? Many people, entrepreneurs and even businessmen are not clear about what it is. Nor why should they invest in one and the importance of this tool to improve sales and customer service.
The nature of human beings are constantly changing. For this reason, companies are focusing a large part of their strategies on understanding the behavior of their customers .
In response, CRM emerges as a solution to achieve this goal. Also to optimize processes and obtain better results with the least investment. Now, let’s see in detail what we are talking about.
Start with these questions
As companies, businesses and entrepreneurs grow, so do their operational needs . The latter need to evolve to maintain themselves and promote growth and development.
So when sales processes, customers, services and marketing experience an increase, it is necessary to turn to a CRM software. This is how the following questions arise:
What is a CRM and why do we need one in the company?
A CRM ( Customer Relationship Management ) by its acronym in English, is relationship management software . It is a technological tool that helps to accurately record current and potential customer data.
This software is designed to facilitate management, optimize information and get to know customers widely. As a result, it helps to have a good relationship with the latter, to retain them and to increase sales.
“The CRM is a software that allows managing relationships with customers, facilitates commercial management, marketing, after-sales service and customer service”
What can it do for you?
The CRM helps to effectively and correctly manage the relationship with your current and potential customers. Also to manage tasks, as well as filter and detect possible business opportunities that arise with them.
In this context, this business solution allows viewing from the moment a user enters the website until they become a customer. In addition, it helps automate complicated processes and learn customer information to achieve goals.
What are the advantages of CRM?
Let’s make a list of its best advantages:
- It allows to have a clear and global vision of the business and how it is progressing.
- It allows to centralize all the information in a single database available to all members of the company.
- It helps quickly and easily detect business opportunities and where things are being done well.
- It allows you to quickly detect the weaknesses of your actions to take corrective measures on time.
- It allows sectioning all the information of the clients and their buying habits to offer them the best products, according to their interests.
- It offers high levels of security to protect the information stored on the server.
- It allows to know how to project the progress of the company in the future. It does so, based on historically accumulated information.
- It is accessible to each and every member of the company. In this way, everyone can serve customers.
- Facilitates and improves communication with customers . Thus, you avoid wasting resources such as time, effort and money.
- By operating from the cloud, it allows access to information from anywhere in the world, 365 days a year and 24 hours a day.
What is the right CRM for my company?
Choosing the right CRM will depend on the size and capacity of the company , as well as its team of collaborators.
If it’s big, you will need a comprehensive tool that can even sync emails, focus marketing strategy, and improve profitability.
You should also integrate the sales and marketing teams optimally to facilitate the automation of marketing processes. At this point, you need to know in advance which other tools you can integrate and which you cannot.
Finally, must offer a one-month trial or demo . Thus, it is easier to make a final decision by being clear if the CRM is compatible with all its processes.
To choose the most appropriate CRM, it is advisable to consider integrations, that have alerts and automation, that allow information sharing and that have the ability to create reports
Determine your budget
Determining the budget to buy a CRM software means knowing what resources should be invested to increase the profitability of the business . It is a task that, despite demanding time and effort, will translate into profits and benefits.
You have to start by establishing the objectives and goals that you want to achieve, as well as the necessary resources to do so. Also, the advantages of this tool and how it can be of maximum benefit to attract customers.
It is important that the amount of the investment is established thinking about the expectations of the clients and the profitability. This, taking into account that the CRM represents a competitive advantage that drives sales through personalization.
Look up user references
One of the best strategies to make effective decisions when buying a CRM is to look for user references . This makes it easier to determine if it was useful to them and solved their main problems.
Actually, against the facts there are no valid arguments. For this reason, success stories and user referrals demonstrate how good a specific CRM is. Consequently, they will help you make the best purchase decision.
To determine the best budget, it is necessary to clearly define the objectives of the CRM, establish the price, the timetable for its implementation and look for references from users.
Ideas Summary
In this article we make it clear what a CRM is, why companies need one and what advantages it brings. We also mentioned what such a solution can do for your business and how you can determine the budget to invest in it.
The highlight is that it is a good investment to improve customer management and process automation. In addition, it represents the best option to create personalized user experiences and increase sales.
Having a CRM is an investment that can make your company grow, especially if it works from the cloud . It also helps raise productivity levels, among many other benefits.
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Machine learning: find out what it is and what it can do for your business
The term machine learning may sound unfamiliar to some people, mysterious to others, and interesting to connoisseurs. This is so true that only a fraction of professionals in the world really know what this technology represents.
The reason is that we are facing a highly technical field. However, it is important to bridge the gap by explaining what it means and how it is used in business . Although it is also very present in everyday life.
The truth is that the interaction between people and a technology, which is updated almost daily, forces the establishment of continuous learning processes. The idea is to know and be able to handle all these innovations and not succumb in the attempt. Let’s see what this is about.
What is machine learning?
Machine learning is a discipline that is derived from artificial intelligence with the aim of building analytical systems that learn in an automated way. That is, it allows machines to learn without being or being expressly programmed to do so.
It is an elaborate system that identifies hidden and complex data and statistics patterns and extracts meaningful information from them . With all this information, machine learning has the ability to predict behaviors or solve complicated problems.
“Machine learning represents the ability of machines to learn automatically from data analysis.”
In short, it is a constant process of machine learning. The goal is that computer systems or machines can incorporate new knowledge to react predictively to different future situations.
In this way, the expert software is nourished every second by new data. With this information, it is automatically perfected and constantly reaches an optimal level of efficiency.
Machine learning and the business environment
Today, all companies and businesses, regardless of their size, generate huge amounts of data .
This reality translates into a challenge. However, machine learning can analyze all that information to generate new information that contributes to efficiency and cost optimization.
“Machine learning allows to improve the performance of a specific task based on the experience of users and customers.”
Additionally, it can help improve business scalability and even business operations. By integrating machine learning into business processes, machine learning can be an effective solution to increase the value proposition.
Customer Service
Thanks to machine learning it is no longer necessary to have a call center to provide certain services . This is because machine learning can identify words and phrases to generate automatic responses to users and customers.
For example, if a customer wants to make changes, register or cancel a specific service, the system can respond to the request. It will do so automatically, quickly and efficiently by understanding the request made in person.
Data protection and anti-fraud
With this technology, companies can increase information security and data protection. It is feasible because it is able to detect the behavior of intruders, identify attack patterns and issue alerts before they happen.
In addition, it can detect for e-commerce sites, which users are fraudulent . It does so through your accesses, profile, historical and credit data, to name a few.
In this way it manages to considerably reduce the percentage of theft and fraud with false and / or stolen credit cards.
Buyer behavior
This technology allows companies to know, based on historical data, which sales are most likely to close. Also, detect customers with a high probability of withdrawing.
For this, it is necessary that the software is supervised and includes tags in it so that it can analyze specific behaviors . For example, what purchases they made, emails sent and received, visits to the website and calls among other data.
Automated data upload
By incorporating machine learning software, companies significantly reduce the error rate due to manual data entry. This is because machine learning technology automatically loads data.
Thus, it helps companies save time and optimize workforce by using it in other processes to improve business.
Advantages of machine learning for companies
With the help of machine learning, companies and businesses can solve different business problems. In addition, predict complex behavior of users and customers . Here are some of the advantages of machine learning.
- It is a technological solution developed to guarantee companies the quality and integrity of data and information.
- It has the ability to predict trends and customer needs. It does so from the interpretation of huge volumes of data that originate from their behaviors.
- Helps companies optimize decision making in less time.
- In industrialized processes, automated learning generates predictions that allow maintenance managers to make scheduled shutdowns of machinery. In this way, it effectively contributes to lengthening its useful life, increasing its efficiency and improving its productivity.
- In applications developed to monitor air quality, machine learning through prediction helps extend the life of air sensors and analyzers.
“Machine learning helps companies and businesses adapt to market changes and the purchasing preferences of customers and users.”
Ideas Summary
The potential of machine learning is huge and limitless. Apart from being used to improve the user experience , it also facilitates tasks and reduces time, costs and resources.
This great data analyzer optimizes decision making. Based on data prediction, it allows actions to be taken to increase the value proposition. Also so that companies adapt better and faster to changes in market behavior.
The same goes for customer behavior. In addition, it helps to balance supply and demand to personalize the proposal of products and services . In short, machine learning is presented as an asset of great value for the business world.
